Astonish & Leeds United extend partnership taking relationship to 10 years — Leedsunited.com 7/2/25

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Yorkshire-based company continues support for Leeds United

Leeds United are delighted to announce an extension of the club’s partnership with leading affordable household and personal care brand Astonish.

Having been a partner of Leeds United since the 2016/17 campaign, the new two-year deal running until the end of the 2026/27 season will take Astonish’s association with the club to 10 years.

Based in Yorkshire, all Astonish products are manufactured in the UK and are vegan approved and cruelty free, aligning with the brands strong eco-friendly and sustainability credentials.

Astonish has experienced significant growth in sales, product development and retail partnerships over the course of the partnership with Leeds United. Despite this growth, locality remains at the heart of the brand, manufacturing all products in a state-of-the-art purpose-built site in West Yorkshire.

The extension of the partnership will see Astonish branding remain internally and externally on the iconic Don Revie North Stand, whilst will also feature on the LED boards on a matchday and in a number of prime positions both at Elland Road and Thorp Arch.

Howard Moss, owner and CEO of Astonish said: “We are incredibly proud to continue our journey with Leeds United, a club that embodies passion, dedication, and excellence - values that align perfectly with Astonish. Over the years, our partnership has not only strengthened our connection with the fans but has also played a key role in our brand expansion. We’re excited about the next chapter and look forward to celebrating 10 years of the partnership.”

Morrie Eisenberg, chief operating officer at Leeds United added: “It’s great to extend our long-term partnership with Astonish even further, which will take them to 10 years as a partner of the club. The longevity of the partnership is testament to the special relationship we have created with Howard and everyone at Astonish over the past eight-and-a-half seasons. The Astonish brand continues to grow both in the UK and internationally and we look forward to delivering more innovative activations and campaigns in the future.”

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