Showing posts from May, 2024

Trust Response on Red Bull Partnership with Leeds United — Leeds United Supporters’ Trust 31/5/24

Words By The Board Leeds United have announced that Red Bull has taken a minority ownership stake in the club, as well as becoming our front-of-shirt sponsor. There was a mixed response from the fan base with some welcoming the financial investment, which of course is becoming more important to delivering on-field success, while others expressed their concerns strongly on what Red Bull’s future intentions could be, given their history with other sports clubs. We would be naïve as fans to assume there isn’t a larger, long-term plan for Red Bull’s initial foot in the door at Leeds United. The global energy drink brand owns RB Leipzig in Germany's Bundesliga, Austrian side Red Bull Salzburg, MLS side New York Red Bulls, as well as Red Bull Bragantino and RB Brasil in Brazil. In the past, they have made significant changes to club names, badges and kits, placing their brand front and centre, overshadowing and in some cases erasing the history of the clubs they have purchased. This

What Red Bull investment means for Leeds United’s future — i 31/5/24

The drinks giant have bought a minority stake in the Yorkshire club - but will we see Red Bull Leeds in the future? By George Simms Red Bull have bought a minority stake in Leeds and have signed a multi-year deal to be the club’s front of shirt sponsor. The energy drink brand have a controversial image in football due to their ownership of RB Leipzig and Red Bull Salzburg. Both clubs are considering footballing cuckoos, having implemented name, kit colour and branding changes to render long-established clubs totally unrecognisable. Leeds fans have understandably been concerned this could also happen to their side – but is that a genuine possibility and what does Red Bull’s sponsorship and investment mean for Leeds? i spoke to football finance expert Kieran Maguire to find out. What Red Bull sponsorship means for Leeds’ promotion prospects As Leeds chairman Paraag Marathe told The Athletic, the Red Bull deal is a “significant minority investment.” Marathe said: “From a

'Maximum resistance' — Leeds United Supporters Trust issue vow in response to Red Bull's Elland Road move — YEP 31/5/24

By Graham Smyth Leeds United Supporters Trust say they will meet any changes to the club’s heritage with ‘maximum resistance’ after global energy drink brand Red Bull bought a minority ownership stake in the club. The move, which includes a front-of-shirt sponsorship deal, was followed by assurances from club chairman Paraag Marathe, head of the 49ers Enterprises ownership group, that this is not and will not be more than a minority stake and there is no desire from either party to create a ‘Red Bull Leeds’ identity. Red Bull’s imprint at other clubs, however, including name changes, new badges and kit colours, is at the heart of concerns from the Supporters Trust, who say they will work with football’s authorities in preparation for any such moves by the new minority owners. A Trust statement said: “Leeds United have announced that Red Bull has taken a minority ownership stake in the club, as well as becoming our front-of-shirt sponsor. There was a mixed response from the fan

Red Bull will 'empower' Leeds United insists chairman Paraag Marathe — while the Championship club also reassure supporters over fears — Yorkshire Post 31/5/24

By Leon Wobschall LEEDS UNITED have stressed that the club's name and logo will remain unchanged following the arrival of Red Bull to their consortium of investment partners. The global soft drinks giant has acquired a minority shareholding in the club and will also be the new shirt sponsor for Leeds' men's and women's first teams in a multi-year agreement. While there is no exact figure to the extent of Red Bull's financial support, it is said to be 'significant', but the multi-national - which controls a large stable of football teams worldwide alongside its major Formula One operation - will not be represented on the board. They own successful Bundesliga side RB Leipzig and Austrian outfit RB Salzburg alongside New York Red Bulls, Red Bull Bragantino, and Red Bull Brasil. There will be no name changes to the Leeds name or logo, the club have insisted. On the addition of Red Bull to the list of investors brought to the club by owners 49ers Ente

Red Bull Leeds United investment: Finance expert explains changed PSR landscape and deal value — YEP 30/5/24

By Lee Sobot Leeds announced on Thursday morning that Red Bull had bought a minority stake in the Whites. Football finance expert Kieran Maguire says Red Bull’s buy into Leeds United gives the Whites “flexibility” with FPS and can help prevent a summer “fire sale” at Elland Road. Leeds saw their bid for an immediate return to the Premier League ended in Sunday’s Championship play-off final to Southampton who sealed a 1-0 win at Wembley to instead put themselves back in the top-flight at the first attempt. The defeat has left Daniel Farke’s Whites heading for a second consecutive season in the second tier but now with fresh investment from Red Bull who will also be the club’s front of shirt sponsor starting from next season. Leeds announced on Thursday morning that they had sealed a ‘multi-year agreement with Red Bull for a deal which would bring in new commercial revenues as well as additional capital investment for a minority ownership stake.’ As the club battle with Profi

Red Bull buys stake in Leeds to enter English football for first time — Telegraph 30/5/24

Energy drink giant has put its branding in the official name of teams like Salzburg and New York but that will not happen at Yorkshire club Mike McGrath Leeds United have insisted their name and badge will remain unchanged following Red Bull’s investment in the club that will see the energy drink company bring in “new commercial revenues” and sponsor kit. The Championship club, who missed out on promotion to the Premier League at the weekend, have announced Red Bull is buying a minority ownership stake in its first venture into English football. Red Bull put its branding in the official name of Salzburg and New York among the teams it owns, but RB Leipzig use initials as German football does not allow clubs to be named after companies. While Leeds will have Red Bull on their strip next season and branding emblazoned around Elland Road and seen during media appearances, the club were adamant in their statement announcing the tie-up that “the name and logo of Leeds United Footb

Youngsters in Leeds United's DNA, says Daniel Farke, despite frustrations over Wembley inexperience — Yorkshire Post 30/5/24

By Stuart Rayner Daniel Farke says Leeds United need more experience next season, but insists it is in the club's “DNA” to bring through youngsters. A youthful side were punished for one defensive lapse in Sunday's Championship play-off final, when Adam Armstrong pounced on a moment of defensive disorganisation to score the only goal. At 27, former Barnsley loanee Armstrong was older than all but two Leeds players on the pitch at the time, and his 398 senior appearances was considerably more even than Junior Firpo and Glen Kamara have made. Farke, who sidelined captain Liam Cooper this season, loaned out his deputy Luke Ayling to Middlesbrough (he has since joined permanently), lost Stuart Dallas to a career-ending injury and Patrick Bamford for the play-offs to a knee problem, frequently cited his side's inexperience during the run-in. But he also stressed the importance of bringing through young players, as Leeds did last season with 18-year-old Archie Gray and

Marathe exclusive: ‘This club will not become Leeds Red Bulls — they understand that’ — The Athletic 30/5/24

By Phil Hay Red Bull’s reach across football stretches far and wide, from Germany and Austria to the U.S. and Brazil. It runs one of the world game’s biggest multi-club groups but, until today, had stopped short of entering into the English game. That changed on Thursday morning when The Athletic revealed that Red Bull has purchased a minority stake in Leeds United, linking up with the 49ers Enterprises ownership fund which owns the Championship club. The soft-drinks conglomerate will also be Leeds’ main front-of-shirt sponsor next season, but it is the firm’s equity deal which will spark the most interest — and most contention. Red Bull’s success in the global sports industry has been marked. Its motor racing operation is dominating Formula 1 and it has made two football clubs in continental Europe, RB Leipzig in Germany and Red Bull Salzburg in Austria, prominent both domestically and at European level. Its methods and approach to club management, though, are also a cautionar

Red Bull purchases stake in Leeds United, set to be shirt sponsor next season — The Athletic 30/5/24

By Phil Hay Global soft drinks giant Red Bull has struck a deal to purchase a minority stake in Leeds United — and will sponsor the English club’s shirts next season. The multi-national, which controls a large stable of football teams worldwide alongside its powerful Formula One operation, is set to seal an investment which will see it join Leeds’ existing ownership group. United are run by 49ers Enterprises, the private equity arm of the San Francisco 49ers NFL franchise which arrived at Elland Road as minority shareholder in 2018 before purchasing 100 per cent control from Andrea Radrizzani last summer. The 49ers’ fund is made up of numerous parties and individuals, with the 49ers themselves in overall charge and others committed to differing levels financially. Earlier this month it was revealed that Hollywood actor Will Ferrell was the latest high-profile figure to add his name to the list of Elland Road investors. Sources who spoke to The Athletic on condition of anony

Bournemouth boss has already outlined Jaidon Anthony future plans after Leeds United loan return — YEP 29/5/24

By Kyle Newbould The 23-year-old showed glimpses of quality but could not nail down a consistent place in the Leeds United frontline. Bournemouth manager Andoni Iraola has already hinted he plans to keep Jaidon Anthony for next season after the winger’s loan spell at Leeds United. Anthony joined Leeds in the final minutes of last summer’s transfer window as a makeweight in the departure of Luis Sinisterra. The two deals were not directly connected but after accepting they would lose Sinisterra, those in charge at Elland Road negotiated for a replacement and it was thought that Anthony would enjoy more minutes in West Yorkshire. Those minutes never fully materialised, however, with the 23-year-old only starting two Championship matches while jostling for position with the Championship’s player of the season, Crysencio Summerville. That Summerville looks set to leave this summer could open the door for a return and more consistent football under Daniel Farke but it seems Anthony’

Paraag Marathe on Farke, transfers, Archie Gray and stadium plans — The Athletic 29/5/24

By Phil Hay The morning after is inevitably worse if the day before goes awry. Paraag Marathe, Leeds United’s chairman, was reminded of that on Monday in the wake of the club’s defeat in the Championship play-off final. “I had a hard time getting out of bed,” he said. Football waits for no one, and least of all a club whose league status remained uncertain until the last week of May. With the dust settled on Sunday’s loss to Southampton, thoughts turn immediately to the 2024-25 season: the second with Marathe as chairman, the second with 49ers Enterprises as Leeds’ outright owner and the second in which they will seek to recover from relegation in 2023. Yesterday, Marathe sat down with a group of journalists to discuss the many issues facing the club. The conversation with him ranged from the future of manager Daniel Farke, the prospect of players leaving Elland Road, the likelihood of Leeds holding onto star prospect Archie Gray, and the implications for the 49ers’ major stadi

Paraag Marathe on why he hopes FFP head-scratching becomes a regular feature of his job — Yorkshire Post 28/5/24

By Stuart Rayner The season just ended was brought to you by the letters P and S. Chairman Padraag Marathe hopes Leeds United have to get used to the alphabet soup of football regulation. Season 2023-24 will go down as when the Premier League finally got serious about its profit and sustainability rules – or PSR/P&S as it calls its version of FFP (financial fair play). Everton were docked eight points, Nottingham Forest four. The Premier League are coming for Leicester City when they return to their jurisdiction this summer. The Football League (EFL) did not hide its frustration at being unable to catch the Foxes but clobbered Reading (six points), Wigan Athletic (eight) and Morecambe (three). No matter how "well-capitalised" Marathe insists Leeds are, even after money is set aside to spruce up Elland Road and do some preparation work for the major project – a new West Stand – earmarked for a Premier League, there are limits on what they can spend and a "cr

Joe Rodon's Tottenham Hotspur future made clearer by his Leeds United transfer comments — YEP 28/5/24

By Kyle Newbould The defender is expected to leave Tottenham this summer but an impressive loan spell at Leeds United has attracted Premier League interest. Leeds United’s hope of keeping Joe Rodon took a blow with failure to achieve promotion but the defender has already hinted he could be open to an Elland Road return. Rodon has been immense since joining Leeds on loan from Tottenham last summer, establishing himself as one of Daniel Farke’s key men with only two outfield players - Ethan Ampadu and Georginio Rutter - playing more Championship minutes. The Welsh international has also endeared himself to the fanbase with performances equal in commitment and quality and an obvious love for their club. But the centre-back’s loan spell ended in bitter disappointment with Sunday’s 1-0 defeat to Southampton in the Championship play-off final, an outcome which makes a permanent move to West Yorkshire less likely. Tottenham are willing to sell the 26-year-old but will demand around £


Dear Leeds Supporters, While we weren’t able to accomplish our final goal of earning promotion this season, I want to thank you all for your continuous support for the club and squad throughout the campaign. Daniel and the squad earned an impressive 90 points, which is a fantastic achievement and shouldn’t be overlooked. Congratulations to Ipswich Town and Leicester City for their near historic points totals which earned them automatic promotion, and to Southampton for persevering through the Play-Offs. We enter this summer with the primary goal of putting ourselves in the best position to compete for promotion next season. I can promise you that as we regroup, we’ll be consistent in our approach of operating with a deliberate strategy to put the most competitive team on the pitch that we can. Above all, your collective energy and passion at Elland Road, and travelling with the squad, will be critical to our next campaign. You are the best supporters in the world and we felt th

Kalvin Phillips financial sacrifice is the new key reckoning for Leeds United dream return after Wembley — YEP 28/5/24

By Joe Donnohue Kalvin Phillips was mobbed by fans on Olympic Way after Leeds United's play-off final defeat by Southampton at Wembley Stadium last weekend. If it didn't involve leaving tens of millions of pounds on the table, Kalvin Phillips to Leeds United, whether on loan or permanently, is the transfer that would make most sense this summer. The defensive midfielder revered in West Yorkshire has had a difficult time of it since departing Elland Road two summers ago in a £42 million transfer to Manchester City. Phillips has hardly featured under Citizens boss Pep Guardiola, while his attempt to play his way back into the England reckoning ahead of Euro 2024 by going on loan to West Ham United, backfired. While City were celebrating their Premier League victory in a characteristic Manchester downpour on board an open-top bus, Phillips was leaving Wembley, that characteristic grin plastered across his face, surrounded by those whose unconditional support had propelled

Leeds United 0-1 Southampton: Turning up — Square Ball 28/5/24

LAST TIME, THIS TIME, NEXT TIME Written by: Moxcowhite • Daniel Chapman Leeds United only needed to turn up, that was all. Just show up, be there, be themselves. Or maybe being themselves, being Leeds United, was the problem – maybe that’s always the problem. But it was Wembley, it was the Championship play-off final, it was the richest game in football, all of that. But it was only Southampton. Southampton are a good team and beat Leeds twice in the league season, but they finished a place below in the table. Not much between the two sides, as they say, and nothing to fear. Leeds could beat Southampton if Leeds played well. They only needed, first, to turn up. What the hell is it with Leeds United and Wembley? We may never know. Maybe there isn’t an answer. The 1973 FA Cup final that Leeds lost to Second Division Sunderland remains one of the enduring mysteries of the club’s great Revie era. Few people know more about football than the legendary players on the pitch for Leeds