Leeds United’s $1bn investors looking at three more clubs and explain why they chose Whites — Leeds Live 29/4/26

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The investors bought a small stake in Leeds United last year and have multi-club ownership ambitions

Isaac Johnson Leeds United reporter

The chief of minority Leeds United investors A.Gain has explained why his consortium has invested in the club and outlined his multi-club ownership ambitions.

The firm bought a small stake in Leeds last year and in April confirmed it had also invested in Champions League semi-finalists Atletico Madrid. It meanwhile holds a majority stake in Colombian outfit Deportivo Cali.

A.Gain, part of the IDC Sports network, is a ‘capital creation company’ which operates in the technology and entertainment field, and whose headquarters is based in Copenhagen. It manages approximately $1 billion [£740.7m] worth of assets within its portfolio.

Speaking to City AM, Bobby Aitkenhead - a former basketball player and co-founder and CEO of A.Gain - explained why his group invested in Leeds under the 49ers ownership. “We think of Leeds as the sleeping giant of Europe,” he said.

“There’s so many data points, like when they were in the Championship they sold more shirts than five Premier League clubs combined.

“When I finally got to go to a game, it [Leeds] felt like Atletico - real loyal fans, hard-working people that love their team, love their city, and show up in masses of families, from grandparents to young kids. It really represents the city.

“We’ve been fortunate to go to a lot of stadiums in the UK, Spain, World Cups. And the feeling at Leeds has got to be up there in terms of the energy.”

A.Gain is looking to expand its football remit, with the goal of acquiring stakes in three more clubs in addition to two ‘alpha’ clubs that are in need of investment. “The transactions are smaller, you’re taking on more risk, but you can attain much greater return as well,” explained Aitkenhead on this.

On the multi-club hopes expansion, he added: “We have three other deals that are in the oven, and hopefully at least two will close. And from there we think that the strategy works.

“The ideal strategy is seven to eight clubs. But with five you’re diversified, and you’ve got the minimum financial profile you wanted. Then we can hopefully scale the seven clubs from there.”

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