Leeds United set for jaw-dropping windfall as Daniel Farke’s side seal Premier League promotion — Leeds United News 21/4/25

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Adam Williams

Leeds United are officially back in the Premier League and the monetary rewards will be massive.

Things couldn’t have gone better for Leeds United on Easter Monday as they have now officially secured promotion back to the Premier League.

Daniel Farke’s side smashed Stoke City 6-0 earlier in the day, thanks to four goals from Joel Piroe and strikes from Junior Firpo and Willy Gnonto.

Attention then turned to Turf Moor for the massive match between Burnley and Sheffield United, with anything less than a win for Chris Wilder’s side confirming a return to the top flight for their Yorkshire foes.

The Clarets did the job for Leeds, winning 2-1 to secure their own promotion in the process and setting up a final battle for the title in the two remaining fixtures.

Now Leeds are back in the big time and with that comes big money.

Championship prize money as Leeds seal promotion

In terms of the prize money available from the EFL itself, the difference between finishing 1st and 24th in the Championship is negligible.

This season, Leeds will earn around £5m in solidarity payments from the Premier League, which is distributed by the EFL. On top of that, the Championship’s central distribution pot – sourced from their media deals and commercial revenues – is worth an extra £6m.

Other than the central pot, the only material difference between teams at the top and bottom of the league is driven by how much their matches are televised.

Leeds United will be the most televised side this season, thanks to both their general prestige and the pull of the race for automatic promotion. More matches on TV equals more facility fees, AKA a one-off payment when your match is broadcast.

Under the new EFL TV deal, we don’t have the details in terms of how much the facility fees are worth per match. In the Premier League, it’s close to £1m per match. But for Leeds in the Championship, it will be a far, far more modest sum.

The real meat comes not from the Championship’s prize money itself but the riches available in the Premier League.

Leeds United’s TV revenue in the Premier League

In their last season in the Premier League, Leeds United’s revenue was a record £190m.

Generally speaking, clubs have three primary revenue streams:

Matchday

Commercial

Media

The first two categories will soar in the Premier League, but it is media income where the real treasure is buried.

In 2022-23, Leeds trousered £112m from broadcasters. Since then, a new domestic TV rights deal has been stuck. That kicks in next season, just in time for Leeds.

It is worth £6.7bn over three years, up from £5bn in the current cycle.

This season’s bottom-placed team, Southampton, are on course to earn £110m from media income this season.

If that is the case, Leeds – who, remember, will benefit from a £1m facility fee every time they are televised – can probably expect £125m from media income. That’s a conservative estimate.

Also under the ‘media income’ umbrella is the potential income Leeds will be due in parachute payments if, touch wood, they are relegated.

Parachute payments are tapered relative to how many seasons in the last three that any given club has either been in the Premier League or in receipt of parachute payments while in the Championship.

If Leeds go down next season, they will be due approximately £41m in parachute payments, though the EFL has not released its distribution data in a few years now, so these figures are based on historic precedents.

Other financial benefits for Leeds – commercial and matchday income at Elland Road

The Premier League is big business on the ground as well as in the broadcast department.

Despite fewer matches in the top flight compared to the Championship, Leeds will be able to charge higher ticket prices at Elland Road next season, particularly in the hospitality department, where they are increasingly focused.

At the lower end of the spectrum, one would expect Leeds to be able to increase matchday income by around 25 per cent in their first season back in the Premier League.

They have increased season ticket prices by north of 10 per cent, and additional non-ticketing and premium seats revenue will hike that figure significantly, probably to around £40-45m in year one. 49ers must be careful that ordinary fans aren’t priced out, however.

Even in the second tier, Leeds have some of the highest commercial revenues in Europe. Even since relegation, the Whites’ income from sponsorship, merchandise and events has remained above £40m.

In the Premier League, they could quite comfortably hit £60m if not a touch higher. The front-of-shirt deal with Red Bull and kit deal with Adidas have likely doubled in value overnight upon promotion, while a return to the big time in West Yorkshire will also spark a lucrative retail boom.

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