YEP 17/7/21 Elland Road set for Premier League crowds as Leeds United and city's economy await financial boost
A year ago today Leeds United were promoted to the Premier League after a 16-year absence.
By Mark Lavery
Covid robbed Whites fans of the chance to cheer on Bielsa's
team and Elland Road was silent for the majority of the club's successful first
season back in the top flight.
The new season should see thousands of Leeds fans bring the
buzz and excitement back to Elland Road along with a financial boost for the
club and city businesses.
George Parrett, of Deloitte Sports Business Group, said:
"As result of Leeds surviving their first year back in the Premier League
and performing well last season, the club will see a minimum revenue uplift of
c.£350m over a five years from 2020/21 to 2024/25, even if they were to get
relegated in May 2022."
Coun James Lewis Leeds City Council leader and United season
ticket holder, said: "With coronavirus restrictions continuing to be
relaxed and at this current time fans being told they will be allowed back into
stadiums, next season promises to be truly spectacular.
"Not just in terms of seeing a packed Elland Road for
every home game, where the atmosphere is undoubtedly the best in the country.
"But also in terms of the additional economic benefits
it will bring to the city and so many different sectors and local businesses
with 37,000 people being in Leeds for each match-day.
"I can’t wait for the season to start. We wish Marcelo,
the players, club chairman Andrea and everyone associated with the club the
very best for the upcoming season."
On Friday, July 17, 2021, Huddersfield Town's 2-1 win
against West Bromwich Albion confirmed the Whites had been promoted.
Among Leeds fans celebrating were Lisa Toon and Martin
Adamson, who run the Elland Road Cafe and Sandwich Bar.
Formerly called Sheila's Cafe, it used to be a regular haunt
of United players who had breakfast there when the training ground was on
Elland Road
Lisa, 51, said: "We had 16 years out of the Premier
League and then the first season back we had no fans in the ground so it has
been quite sad really.
"It has not been the same on match days. We have just
not had the atmosphere.
"It has been very strange not hearing the crowd noise
that we are used to.
"We are hoping that come August we are going to have a
full stadium, Covid permitting.
"It will be nice to get the atmosphere back at Elland
Road. On a matchday we get absolutely packed and there's a good feel and a good
buzz about the place.
"It is going to be good for business and have the till
ringing again, but we can't wait to see the customers.
"After five-and-a-half years we have built up a good
rapport with the customers.They are friends and family now so it will be nice
to see them"
Martin, 59, who ran The Old White Hart pub on Town Street,
Beeston, for ten years, said: "We are looking forward to this season.
"It is going to be great. It is going to be a sell out
every week.
"They have got a great manager in Bielsa. He has
changed the whole aura of the place."
"We are going to get our old clientele back and we are
really looking forward to it. We are looking forward to seeing some old
faces."
David Wood, 43, has been manager of Graveley's fish and chip
shop on Elland Road for around ten years.
Leeds fan David, of Beeston, said the shop has not been open
when Leeds have been playing at home during Covid.
He said: "We tried opening when there were no fans
allowed towards the back end of the Championship, but it wasn't viable because
there was nobody about.
"We opened for the last game of the season when there
were 7,000 or 8,000 people.
"We have got a good rapport with a lot of the
customers.
"On match days we have people that come back all the
time.
"As far as I'm concerned Leeds have always been a big
club, even when they were in League One.
"There is just so much potential for a club this size.
It can only get bigger and better for Leeds."
Andrew Cooper, chief executive of Leeds BID (Business
Improvement District), said: "Getting promoted in a lockdown year has
meant that Leeds as a city has not been able to fully capitalise on the
financial benefits of being in the Premier League.
"However, it has had a positive impact on the profile
of the city to a global audience.
"We anticipate that with the return of supporters, this
will have a positive impact on the hospitality sector in Leeds.“
"Leeds is a premier city and having a football team in
the topflight matches the city’s ambitions.
"Football has lifted the spirits of the city in the
last year and we have seen more references to the city’s football culture
through murals on walls, videos, social media, shops selling football related
items, shopping centres rebranding their streets and more football memorabilia
being sold.
"For the business community, we wish the club every
success.
"Not only does this have a positive economic impact to
the city’s businesses but it showcases Leeds to a worldwide audience of 750m
who watch premier league football.”
“Having fans, home and away, in the city centre will be a
welcome sight after what has been a joyless 15 months of battling the pandemic.
"We cannot underestimate the massive economic impact
that comes with a successful football club, nor could we afford the indirect
marketing costs Leeds receives by having a team in the Premier League.”
Coun Lewis added: “There is a real positive atmosphere
around Leeds United, and this buzz has certainly rubbed off on the city in
general.
"It’s brilliant to see for example so many people of
all ages really engaged with the club and wearing their shirts out and about in
the city and beyond.
"Club chairman Andrea and chief executive Angus deserve
great praise for their role in helping to achieve this.
"From our perspective as a council we want to really
build on this momentum, and we are for example, really excited to see progress
continuing to be made on the ‘Parklife’ initiative which when completed, will
provide top class football and needed health facilities in Holbeck as we as
pitches at other locations in the city."