Marsch & Armas in-flight - The Square Ball 26/1/23
SMALL WORLD
Written by: Moxcowhite • Daniel Chapman
Jesse Marsch finally has an assistant to fill the gap
created when Mark Jackson left his coaching role to take over in the gap in the
league table occupied by MK Dons. Chris Armas is best known in the Premier
League for being laughed out of Old Trafford while trying to help the reddest
bull of them all, Ralf Rangnick, convince the squad of overpaid brats over
there to run. The aftermath of that half-season is only one place to look for
information about Armas, though. Another place is in the gushing profiles that
were talking up his arrival.
“The first thing Jesse Marsch told me about bringing Chris
in was that the guy’s a winner,” Max McCarty told The Athletic, about Marsch
bringing his old Chicago Fire teammate to be his assistant at NYRB back in
2015. In training, according to teammate Alex Muyl, Armas then showed himself
to be “a fucking competitor.”
This reminded me of a profile of Marsch himself, on the MLS
website, from shortly after taking over at Elland Road. Jim Curtin, a teammate
of Marsch and Armas at Chicago Fire, was certain Jesse would succeed at Leeds.
“The biggest compliment I can give is that Jesse Marsch is a winner,” he said.
“He has been from day one, and always will be.”
So now we have two winners, although we should keep in mind
that Marsch and Armas have basically won the same things, at the same times.
They were together at Chicago Fire from 1998 to 2005 — Armas stayed until 2007
— sharing wins in the MLS Cup, the Supporters’ Shield, and three hoists of the
US Open Cup (plus one more for Armas). Armas did more internationally — 66
USMNT caps to Marsch’s two, winning two CONCACAF Gold Cups and US Soccer
Athlete of the year. But as a coach, his only honour is from his time on
Marsch’s staff, winning the Supporters’ Shield as his assistant at NYRB in
2018.
They’ve a lot of shared history, but this is US Soccer. One
challenge for the sport’s grandiose ambitions of reaching the semi-finals when
it co-hosts the World Cup in 2026 is that it doesn’t have the infrastructure it
should across all fifty states, each the size of a European country. It’s still
relying on a late-1990s generation that looks more like a single high school
athletics programme. Writing about the scandal enveloping USA head coach Gregg
Berhalter and star player Gio Reyna and their families, Leander Schaerlaeckens
wrote at The Ringer that, ‘Anybody who is anyone in the domestic game has known
everybody else who is anyone for decades’:
‘To wit, the senior [Claudio] Reyna and Berhalter played
youth soccer together, coached by Reyna’s father, Miguel. They went to St.
Benedict’s Prep in Newark together, a school that somehow produced four men’s
national teamers and eleven pro soccer players overall (as well as, uh,
Watergate mastermind G. Gordon Liddy). Maybe that’s because the school is in
New Jersey, which has yielded a wildly disproportionate number of national team
players — six National Soccer Hall of Famers issued just from little Kearny
(population 40,000). But that still doesn’t account for Claudio being the best
man when Berhalter married Rosalind. The incident from college had been
forgiven and the families stayed close. The Berhalters’ son, Sebastian, played
for Austin FC, where Claudio is the sporting director and Berhalter’s former
assistant, Josh Wolff, is the head coach; Gio Reyna, of course, played, or
possibly still plays, for Berhalter.’
Jesse Marsch is 49, Chris Armas is 50. Claudio Reyna is 49,
Gregg Berhalter is 49, Josh Wolff is 45 and was Jesse Marsch’s roommate at
Chicago Fire, part of the same team with Chris Armas for four years. Jim Curtin,
former coach of Brenden Aaronson at Philadelphia Union, is 43 and another from
that Chicago Fire squad, later also Marsch’s teammate at Chivas USA. US Soccer
sporting director Earnie Stewart is 53 and did at least grow up and play most
of his career in the Netherlands, while earning 101 USMNT caps alongside
Berhalter, Reyna, Wolff, Marsch, Armas and co. These are so many guys who could
all be the same guy, and after a while the sheer guyness makes them merge and
blur into variations of this one guy, the US Soccer guy, filling every
executive office of the sport.
Marsch and Armas don’t just match up their backgrounds and
their shared playing and coaching careers. Their ideas all come from the same
book too: The Red Bull book. At NYRB Armas was given the head coach’s job after
Marsch left for Europe, after being and observed and approved by Ralf Rangnick.
Then he had six months in charge of Toronto FC in 2021. The Athletic note that:
While New York Red Bulls underwent a decline during his
tenure and Toronto never got out of second gear in his brief spell there, his
time as Marsch’s assistant is more relevant to this appointment [at Old
Trafford].
By the end of his time in Toronto, the growing consensus in
MLS was that Armas was an ideal fit for the Red Bull ideology: be as active out
of possession as you are with it, press relentlessly, get the ball to your pacy
players behind the opposition defence and trust young players along the way.
So much, so Red Bull. As for Armas’ personal coaching style,
Max McCarty told The Athletic:
“Chris’ role evolved throughout my time there as captain
but, first and foremost, he was just a fantastic conduit between the players
and the head coach. When Jesse and Chris came to Red Bull, they appreciated the
nature and opinion of the players that had been at Red Bull for a while, and
they wanted to incorporate our veteran corps’ opinions or feelings on basically
everything that we did.
“That was one thing that Chris was really good at: Being
that guy who could put his arm around you and get your honest opinion about
what we were doing and what we were trying to accomplish.”
This sounds a lot like the things Jesse Marsch is supposed
to bring to the job. Here’s Marsch in Leipzig, describing how the training
environment is more important to him than tactical detail. German coaches, he
said, concentrate on “developing a playing style and a philosophy and a
tactical manner of thinking”, whereas:
“I believe that what makes me a little bit different is my
idea of leadership and my idea of communication,” he says. “I say it’s not one
thing, it’s everything. It’s the energy when I show up here, the smile I have
on my face when I say good morning to the guys, when I ask them how they’re
doing, when I check in about their families, when I tell them how I thought the
training was yesterday or how they did in the last game, what I think the next
steps are for them, when I joke with them. It’s the overall interaction process
in the training centre that’s about how we work together, what our idea is of a
workday, what our idea is of a real team. It’s how I give them room, how I give
them positive feedback, how I encourage them to give and give and give and
give.”
Putting Marsch and Armas side by side, it starts to feel
like what Marsch is getting is another version of himself. Marsch has seemed
bemused lately, talking about not being able to understand why it has taken ten
months to get his Leeds team to the point of executing his match plans
effectively (if still without winning), and his way of speeding up the process
seems to be bringing aboard another RB coach with not only the same tactical
playbook, but the same personal, playing and coaching background, and the same
coaching personality. Take for example this video of Chris Armas, taking over
from Marsch in New York:
“Like I tell my kids, life is about opportunity,” Armas
begins, the players arm in arm in a ring around him on the training pitch. “You
never know when it’s coming knocking, you just prepare yourself. I think for
all of us you try to create opportunity, and when it comes, you just take it.
And I’ll tell you this, I’m running with it. Running. With. It. This thing is
moving along in such a good way.” This sounds… familiar.
“I’m passionate, I care about people, I’m relentless with
the details,” Armas adds in a voiceover, as if reading from a whiteboard Marsch
forgot to wipe on his way out. “So I’m going to push and work tirelessly to
bring trophies to the club.”
This stuff is what leads to those jibes about Marsch being
too ‘American’ — Armas, too, was supposedly nicknamed ‘Ted Lasso’ by the lazy
dickheads at Old Trafford. But those gags always feel off target, aiming at the
wrong thing. Marsch and Armas can sound off-key because they use a corporate
nowhere voice that has no home, no nostalgic warmth, no tangible authenticity
beyond an approved list of motivational phrases and quotes. The language Marsch
and Armas use isn’t ‘American’. It’s international but drained, like an article
you might read in an in-flight magazine, where coming from Tokyo or Lagos means
less than being in Business Class. A Hilton is a Hilton wherever you are, your
Visa card always works, and leadership is leadership whether you’re creating
the environment in Salzburg, Leipzig, New York, Sao Paulo or Leeds.
Of course, a coaching team needs consistency. It wouldn’t do
for Marsch to have an assistant who doesn’t understand or believe in the
football he wants to play. But coaching teams can benefit from variety of
presentation. It’s the lesson of Alex Ferguson’s longevity at Old Trafford — he
was ever present, but every few years he would choose a new assistant from the
leading edge of the game, to give the players a fresh voice: when Steve
McClaren replaced Brian Kidd, in 1999, he was one of just a handful of coaches
getting to grips with new CD-rom analytics technology from a company in Leeds
called Prozone. It’s why Mark Jackson’s local background was useful and Marsch
was wise to bring him into his first team group. It’s why US Soccer is
currently interrogating its own nepotism, a process that is putting Marsch’s
chances of getting the national team job at risk, as the sport is learning the
drawbacks of forever pulling from the same pool of middle-aged college and
collegiate pals.
But because Marsch believes in his core that the key to
success is creating a ‘leadership environment’ that allows young men to make
the best of themselves, what Marsch wants from Chris Armas is more of what he’s
been trying to make work for ten months. It’s a turn inward, a reinforcement of
the same self who has been wondering aloud lately why his methods have not been
getting results. Maybe Marsch’s ideas will become more effective if they’re
echoed by his double.