’We’re on the up again’: How relegation saved Leeds United — iNews 15/11/23
Leeds thought relegation would destroy their club – instead full-back Sam Byram tells i’s Mark Douglas how a city fell in love with its football club again
By Mark Douglas
Last Thursday, in the changing rooms at Elland Road, Leeds
United defender Sam Byram sat down for a cup of tea with the club’s veterans
support group.
It was part of the EFL’s week of action, an initiative that
draws attention to the impact that all 72 of the clubs in the Football League
have on their communities.
That Leeds were part of such an uplifting week feels somehow
appropriate, given the story currently playing out in West Yorkshire. They are
third in the Championship after an impressive run but more than that, they feel
like a club once again being embraced by the city.
A little snippet from the meeting, relayed by Byram to i,
tells a story.
“One of the guys asked me ‘What’s different to the last time
you were here?'” Byram says, referring to a previous spell in 2016 when Massimo
Cellino was the owner and Leeds oscillated between crisis and triumph.
“The club had been through a bit of a tough patch when I was
previously here. To come back and see how together the city is, to see the
atmosphere at home games and the travelling fans, it’s something that’s really
taken me by surprise.”
Here’s how they did it.
The images of that wild day in west London when Leeds
escaped relegation in May 2022 are burned in the mind. A shirtless Raphinha
diving into the visiting fans to celebrate survival, Victor Orta tearing at
Jesse Marsch’s white polo shirt, those in charge thrusting themselves front and
centre after Leeds dodged demotion.
Relegation would have been ruinous, so the theory went. But
in reality it was what followed – Orta and company viewing survival as an
endorsement of their flimsy blueprint and pressing on regardless – that really
damaged the club.
Whisper it quietly but re-starting in the Championship, away
from the harsh glare of the Premier League spotlight and under new management
has allowed a fractured fanbase to reconnect with their club.
Relegation has been a chance for reset and this version of
Leeds is much more recognisable than the one which surrendered survival under
Sam Allardyce.
The so-called smart recruitment of Orta has thankfully been
ditched. The man who boasted that he’d found an algorithm on data site
Statsbomb to identify players who could fit straight into Leeds’ unique high
press style was exposed by a succession of bad picks last summer.
Instead they have signed good characters with proven
Championship pedigree and Daniel Farke’s stamp on the signings is undeniable.
Ethan Ampadu has been pick of the bunch but their late move
for Byram, a left-back who departed under a bit of a cloud in 2016, carries
symbolism. He returned hungry and at the manager’s behest, initially to build
his own fitness after an injury plagued final couple of seasons at Norwich.
But his ability, work ethic and the ease with which he
adapted to the group around him convinced Farke. It was not a showy signing but
it was sensible.
“There’s always a risk of training and playing games with no
guarantee of the future but the chance to come back to Leeds and my hometown
club, work with staff I’d worked with before, it was a no-brainer,” he says,
reflecting on it.
“There’s no guarantees of anything when I came back to train
but since I came back everyone’s been so welcoming and I feel like I’ve settled
right back in.”
Now the club’s new owners, the 49ers, have their feet under
the table, you suspect January will see Leeds flex their muscles in the
transfer market. They are well within Financial Fair Play parameters and are
currently within touching distance of the top two.
“We’re a club back on the up again. The support, the squad
we’ve got, it’s a top club,” Bryram says.
It was the middle of July in Oslo. Rain was teeming down
outside and an out-of-sorts Leeds had just been beaten by a callow Manchester
United team when Daniel Farke spoke to a gaggle of local media.
“We know it’s a difficult ask but if it was easy anyone
could do it,” he said.
A total of 16 players left in the summer, many of whom Leeds
wanted to keep. Five were high-profile loans as players took advantage of
clauses in their contract that allowed them to flee the Championship-bound
club.
Resentment burned in the stands as others, such as Willy
Gnonto, agitated to join them. The situation felt at a tipping point.
But Farke managed it flawlessly. Since day one his messaging
has been direct and realistic, his team hard-working and attack-minded and his
man management excellent.
After burning through three managers last season – and an
unseemly spell flailing around looking for Marsch’s replacement – his
appointment feels really astute.
Byram has worked with him before at Norwich and is not
surprised at the impact he is having at Elland Road.
“He’s brilliant to work with,” he adds.
“His reputation, especially from the Championship and
getting promoted in the past, speaks for itself. His style of play from Norwich
and when he was managing out of the country (is excellent).”
Those who have played under him say the German is a
meticulous workaholic whose long days at Leeds training ground Thorp Arch often
begin before sunrise. The way he treated some of those agitating for a move
away – hard but fair, willing to offer a second chance – won him the respect of
those left to pick up the pieces from relegation.
“His attention to detail is top notch, you can see that in
the games and the way we try to play high pressing, high energy, attacking
football,” Byram says.
“Day to day, him and his staff are great people to work with
and it makes my job even more enjoyable.
“Every day I look forward to training and I think so far we
have shown we are capable of. There’s somewhere we have fallen below our
standards but it’s down to us to show our consistency is top level.”
The Elland Road takeover by the strategic arm of the San
Francisco 49ers had long been in the works but relegation complicated matters.
Initially there was uncertainty over the deal which curdled
into alarm when claims surfaced that Andrea Radrizzani had attempted to use
Elland Road as collateral to secure a bank loan ahead of his purchase of
Sampdoria. Eventually a deal was brokered but by mid-July and, in the words of
one source who spoke to i at the time, with “a lot more work to do than we
first thought”.
Talk of grand, sweeping visions for the future had to be
shelved in favour of practical concerns. The resolve of the new owners was
tested by the sheer number of players who wanted to leave. Many of the
contracts negotiated before their time took decisions out of their hands.
The 49ers management are now settled in and are out of
crisis mode. Some of their initial decisions – dictated by circumstances – look
savvy but fans will judge them on their commitment to buying and then
re-developing an ageing Elland Road. Backing Farke in January is also key.
Internally, they’re understood to feel Leeds’ infrastructure
needs to be strengthened. It is a club that belongs in the Premier League that,
too often, resembles a Championship club.
The final word, then, to Byram: a voice of reason and
experience in the second tier.
“It’s a Premier League club when you look at the fanbase and
size of it,” he says.
“Everywhere you go there’s a Leeds fan, whether it’s in this
country or abroad but the Championship – I’ve said it before and other players
and managers say the same thing – it’s such a tough league to get out of.
“It’s game after game after game, it’s such a tough league.
We’ve got a great squad, a great manager, a great set-up but it’s just about
each week, attacking each week and trying to get points on the board.”
Leeds have gone back to basics, and it appears to be
working.