Leeds United transfer window Q&A part 1 — Club chief on Daniel Farke future, attacking investment & 'helpful' Pascal Struijk decision — YEP 11/9/26
By Kyle Newbould
Part one of Leeds United managing director Robbie Evans’
post-transfer window Q&A session.
Leeds United managing director Robbie Evans insists the
working relationship between himself, other key decision-makers and Daniel
Farke has ‘never been better’ as talks continue over the manager’s future.
Farke welcomed a total of seven first-team players into his
squad across the summer, with close to £90million spent and the club’s transfer
record broken on James Trafford. Two deadline day arrivals were announced when
Melvin Bard and Jean-Matteo Bahoya joined on loan from OGC Nice and Eintracht
Frankfurt respectively.
The Leeds boss is into the final year of his Elland Road
contract, however, and has dodged recent questions over his future, instead
pointing to more immediate points of focus like upcoming games or transfers.
With that in mind, managing director Evans sat down with local media to answer
questions on a wide range of topics. This is part one of that Q&A.
So the window, how successful was it? Bearing in mind last
year it was "good window, bad deadline day," I think was the phrase,
wasn't it?
Robbie Evans, MD: I think last year the phrase was we had a
good window and a bad deadline. I would say this summer was a good window and a
good deadline. The key for us is we had a couple of top objectives to
accomplish, and those all got done early, in terms of left-footed centre half,
inverted right winger, and a goalkeeper. And from there, having signed our top
targets on all three of those positions, we were able to go and pursue roles
around the pitch to make us better and stronger, and have time to do so. So
we're quite satisfied with the window.
I must say I’m a little concerned by how optimistic the fans
might be, because I don't think that last summer, when the window closed, had
been as perhaps as bad as folks thought it was. And this summer, the real proof
will be a year from now looking back. Hopefully people have reasonable
expectations, as we are certainly aspirational but the Premier League is always
challenging.
So we're quite content, I'm very proud of how the team
worked this summer. Adam and Daniel worked well every day and did a wonderful
job, with constant coordination and constant collaboration. Alex Davies, Hannah
Cox, the whole team, Paraag of course, I was very proud of how we worked and
what we got done. On balance, it was a very good summer for us.
You said you fulfilled some of those main targets early on,
which is great. Overall, do you feel that you fulfilled the rest of the remit
when it came to targets?
RE: Yeah, we filled all the key roles to fill. The current
debate is around how much to go on depth, right? I'm guessing that most of the
questions out there now, and before deadline day, were on a fourth full-back or
a third striker and things like that.
That's where the constant collaboration with Daniel was
critical. We filled the roles we felt were key to fill, at the right sort of
fit as far as squad fit, character fit, long-term financial commitment, that
kind of thing. We're very pleased by how we've taken on the summer and with the
squad, broadly speaking. I think we'd all love more depth and that sounds great
in theory, but in practice it's hard to find the right fits in every single
role, especially finding guys who can come in, be content not starting. but
also be good enough to play, and also not get in the way of a long-term plan.
In the end, the squad we came out with is a really good fit for our goals this
season and for our goals long-term.
Striker pursuit and attacking investment
The pursuit of another main striker. How much were you
limited, or how close were you to getting a third one in?
RE: The phrase "main striker" is critical here, in
terms of discussing a striker or the other possible backup roles. There was no
desire at all this summer to find a striker who was going to compete with or
take over for Dominic’s spot. It was never going to be a number-one striker
this summer for us. I know there was talk about adding a striker back in
January and that's a different topic. But as of this summer, it would have been
a supporting role only.
As noted earlier, supporting roles are quite hard to fill
because you have to have this sort of Venn diagram overlapping the right
character fit, the right squad fit, the right price, and someone genuinely
content to be a backup or at least fight for their spot. Because if someone
comes in thinking they're going to start and then they're not, they're going to
be a problem in the dressing room, which was a huge part of our success last
season. The number of players who are good enough to play in the league, willing
to fight for their spot or be a backup, a good fit to our target profile and
style of play and worth a long-term commitment financially, is a very, very
small list.
For example, some of the names or rumours out there were
players that would not want that role, and we were not going to pursue them to
come in and be unhappy on day one. I won't comment on what other teams have
done, but I'd say in general, whether it's the left-back role or it's the
supporting winger role or it's the striker role, those are always tricky. And
so that's why we held out and kept them open longer.
In the end, I think we have a pretty good solution with our
current squad, and we're two deep at striker depth with the guys we have. Even
when you look at Manchester City, Erling Haaland doesn't really have a backup.
Everton’s got one true striker. We have two, and we'd all love more, but those
players come at a cost in terms of minutes, in terms of dressing room, in terms
of SCR. In the end, we were pretty content with the group we've got.
In early June, with a lot of plates still spinning, a lot up
in the air, the general feeling was that the bulk of investment might be in
attack over defence, because you had a good backline, very good midfield. So
are you content that remained the case and was executed, or did that strategy
pivot into more investment at the back?
RE: I think our expectation coming into summer was to be a
bit more attack-heavy. At that time, there was still some hope that Pascal
Struijk would stay and then he decided he wanted to leave, which is a different
topic. We also recognised the entire time that signing a player like James
Trafford would be very, very challenging. If you end up getting him in, that
changes the financial weighting of your summer.
Then there were a couple of targets at the sort of left
wing, loose wing spot that we didn't get in, Julian Brandt being well a
publicised example. The final mix depends on who's there in the market, who's a
good fit, and by the end of the summer there was a pretty small list of names
that were signed off by both Daniel and the sporting department on the winger
roles.
In the end, we got our top target right wing in, in Harry,
we got that done early and then got a really high upside signing left winger in
Jean-Matteo. That's about what we thought would happen as far as filling the
various roles: Two wingers was most likely. We were prepared to also get a
striker in, but it didn't feel probable to get all three of those in given the
challenges mentioned earlier. In terms of filling squad roles, it ended up
similar to what we had discussed with Daniel back in May.
As an aside, part of the challenge for me in these
conversations is always how people look at the fees when they debate whether we
are putting more money here or there. What does the free count as? Where do
wages enter the picture? What does the loan count as? Jean-Matteo's
transaction, if completed, is still a pretty sizable transaction. But in the
moment, people might count it as a "loan only."
My view is that we brought in two players who are each worth
eight figures, but they might look like “a free and a loan”. We missed out on
some other big names, there is no point in hiding that, but we ended up with
two wingers, to the original question about investing in attack, and also ended
up replacing Pascal with Tarik and adding James Trafford, both premium signings
which led us to adjusting the other adds around them.
Pascal Struijk sale and Tarik Muharemovic signing
Can we talk about Pascal and his exit? Because from the
outside, it was a slight surprise that you needed to sell to meet the PSR
limit. Can you just explain a bit about that situation?
RE: Sure. To be honest, I was a bit surprised at how
confident some people were that we were far clear of PSR last summer, because I
said back in September that we had, I think the word was “unequivocally” maxed
PSR out.
You never quite know how you are going to end up on PSR, or
SCR for that matter, until the season is over because your financials are
constantly evolving, but I was pretty confident coming into the year that we
would have to sell some guys in June. Frankly, it was the cup run, the 14th
place finish and doing pretty minimal work in January that kept it to being
just one player. Last August, we were prepared for it to be two players if
needed because the goal was, go as hard as you have to go to build the best
possible squad to survive. That was a risk we took on last summer. So we knew
that was going to be a possible issue in June, depending on the outcome of the
season. Pascal was the solution for that.
As for the outside view, I think sometimes the sort of
general reporting in the public of where teams are, versus the PSR standard is
a little off, and those differences are hugely impactful. Being off by 5
million one way or the other is a huge difference. For example: Being 5 million
over can be the profits from a whole additional player sale netting out the
sell-ons and the agent fees and the book value such, whereas 5 million under
once you’re into June is plenty clear. These things go on fine margins where
even 1 million or 2 million in a certain direction might swing the outcome.
And how helpful was it that, as we gathered, Pascal made his
intention clear early, so you were able to go in for Tarik and fill that hole
pretty sharply?
RE: Pascal's appeal to other teams was clear before the year
was over. He was debating going or not, and he was helpful in deciding pretty
quickly so we could decide to sell him before June 30th. We were prepared for
that possibility all season; we did tons of work on left centre half last year,
probably the most work of any position in the entire pitch, just in case he
left. Once we knew he was leaving, we began the work on the replacement even
before he was gone. Having that news early was helpful, but we had, like
always, various contingencies for Pascal, just as we do for other players. It
presented a solution to our PSR problem that he wanted to go even if it created
a hole to fill, which became Tarik.
On Tarik, experience has always been talked about as one of
the big attributes of a lot of the signings since the 49ers came into control.
He's only had one season of top-flight football. So what was it that you saw in
him, based on a very small sample size, that he was worth such a big
investment?
RE: The phrase I think you heard last summer was "raise
the floor. This summer it was, "raise the ceiling” and also get younger.
It was less a focus on players who played loads of minutes in top-five leagues,
and more about players that have both the quality now, but also the quality to
go even to the next level. Between Daniel, the staff, Alex, and Adam, the view
on Tarik was simply that he has a really high level already, but also he has
even more to give, and so he's worth the investment.
We did also add experience, in the Elvedi, Bard and Wilson
types. So we added both, and in key positions of need this summer we got
better, hopefully for a longer period of time than last summer. We have had
this planned out for a while as we fully recognized that last summer, when
you're only buying 27-year-olds, it's not a long, long-term solution. Someone
like Tarik gives you a significantly longer runway to build the squad and build
your levels and improve over time.
Was it a key policy this summer to even out the age of the
squad a little bit? That was something in mind?
RE: Yes. We knew we were very veteran-heavy last summer, and
that was intentional. That felt like the best way to get experience at the
right price. That was a very deliberate strategy. But we do have to evolve
towards being younger going forward, though at the same time, we don't believe
in getting younger for younger's sake. Just signing young players who won't
play doesn't make you actually any better long-term; we have to get younger and
better, hence the sort of investment in top prospects with experience and
production, like Tarik and James in particular, but also Jean-Matteo. That mix
of getting better while getting younger was the goal, but it's very hard to do.
There's probably only one to three achievable targets at any given position
that can do that for you, so it was critical to land our top targets in those
roles.
Squad depth and Farke contract talks
Daniel made eight changes to his team against Chelsea, but
there was still a lot of experience in the squad at top-flight, whether it be
from the Premier League or across Europe. Was that something you still had a
lot of focus on? And how happy are you with how the squad's been built in that
aspect?
RE: I think our team has loads of experience with a
combination of last year's team plus bringing in players like Harry, Nico, and
Melvin this season. It wasn't the top priority to add more experience as we had
so much already, but certainly the view is either to bring players in that have
youth and upside, or to bring a veteran like that has been proving it across
top five leagues at a reasonable price. Especially in roles like Nico's and
Melvin's, it's helpful to have the confidence of them having played 100-plus
games, sometimes far more than that, in a top five league already.
So to answer your question, I'm not sure it was a core part
of the strategy, but it was part of the profile in those rotational roles: A
more veteran sort of profile versus signing a player, for example, who is a
more speculative add from a smaller league. Dropping that more inexperienced or
raw player into the rotation in an emergency or due to an injury in the Premier
League is a lot to ask.
Daniel is very much at the heart, as you say, closes things
out, very much involved. Where are you at with regards to his future, from the
club's point of view? What can you say?
RE: First and foremost, Daniel's done a fantastic job here,
and we're thrilled with the last couple seasons. We want to keep it going, keep
building the long-term project. And so we were trying to find a solution with
him long-term. It's also important to note for our supporters that the ongoing
operating relationship between Daniel and Adam and myself has never been
better. The level of collaboration and coordination this summer was truly
excellent. Getting our top targets in, talking every day, it’s a testament to
Adam and Daniel both. I know some might fear that a deal not being done might
cause things to fall apart behind the scenes, but it’s actually been the
opposite of that. They're really, really strong right now and delivering at a
very, very high level.
As far as the contract discussions themselves, Daniel and I,
Daniel's team and I, have had really good chats for the last three months and
we're all on the same page as far as what we want to accomplish, the long-term
project. We simply haven't got the deal done yet, but we're working towards a
solution. I think, again, as broader context for people, extensions might feel
like they are relatively straightforward, because you're both at the same
company already, but I think them as being quite difficult, even more than
first-time signings, because unlike signing him back in '23 or doing a deadline
day deal, the time pressure is far reduced. We have the time to get it right as
far as what he wants and what we want, and to deliver on that long-term
project. I know it feels like it's taking a long time, but, you know, Ethan's
deal took over a year to get done. We tried to get it done last spring, and
then last summer, and then last fall, and then in January, and it wasn't done
until June. Similarly the Rodon, Bogle, Aaronson deals, all those guys took
months to finish.
I wouldn’t read into it taking us some time as a problem. It
just means we're trying to get it right, because we have time to get it right.
As long as we're still operating together as a group I'm not worried, and we're
doing great on that front. So that's the long answer. And the short answer is
that he's done great, we want him to be here long-term, and we're working on
it. And when there's news, we'll share it with you.
I think it's fair to read into that then, Robbie, that
there's no major diversions into policy or where you see the club going, or
he's pretty attuned?
RE: No. I think that we have a great operating model, and we
want to keep that going. We all know how to best work together. We did it all
summer and last year, and the vision would be to keep on operating in a similar
fashion going forward.