'More iconic kits' — Leeds United announce major Adidas development after record-breaking sales figures — YEP 30/10/24
By Joe Donnohue Leeds United have announced a multi-year extension to their partnership with sportswear manufacturer Adidas. The Whites will continue to be sponsored by the sportswear giant following the record-breaking commercial success of this season's yellow away kit. Adidas' brand vice president Christopher Walsh said, via a statement released by Leeds: "We are thrilled to extend our successful partnership with Leeds United. Leeds United is a club with a rich history, and a passionate fan base, and we are proud to be a part of their journey." Leeds have been partnered with the German company since the beginning of 2020/21 with an agreement now reached that the team will continue to wear kits adorning the 'three stripes' brand in future campaigns. Leeds' chief operating officer Morrie Eisenberg added: “We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic ...