49ers Enterprises Elland Road vision discussed and main Leeds United 'focus' highlighted — Leeds Live 10/9/24

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The development of Elland Road is part of the owners long term vision

The 49ers Enterprises have set out their stall to turn Leeds United into a serious force again. The expansion and improvement of Elland Road will be part of the ownership group's long term plan to boost the club's revenue streams.

It was announced in the summer that United had assumed full control of their home ground for the first time in 20 years earlier, with the 49ers transferring control in March. Upgrades to concourses, toilets and lounges have already been made since the 49ers bought the club from Andrea Radrizzani. Work on investing into the stadium is ongoing, with chairman Paraag Marathe stating that expansion plans have not been put on hold despite the club's failure to gain promotion to the Premier League last term.

Finance expert Kieran Maguire has claimed any imminent investment into Elland Road will focus more on corporate development. “In relation to Leeds, I suspect 49ers Enterprises will have a greater focus on improving facilities at the higher end of the Elland Road project, in terms of hospitality etc,” Maguire told TBR Football. “The return on those investments tends to be much higher than offering additional seats to the core fanbase.

“But if there is an opportunity to add a couple of thousand seats, we are probably looking at no more than 3,000 to 4,000 maximum. The main focus will be on improving what the club can offer to the corporate sector. The prices charged and the ability to increase those prices is much greater than it is for regular season ticket holders.

“If additional tickets are laid on as part of the revamp, I suspect they will go to members as opposed to season ticket holders. From an economic point of view, these are the people that are likely to pay higher prices and pay more for merchandise and so on.”

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