Major development affecting Leeds United's main sponsorship deal as £10m claim made - YEP 13/4/23
Premier League clubs have voted in favour of a voluntary ban on gambling sponsorship being displayed as a club’s primary shirt sponsor from the 2026/27 season
Joe Donnohue
Leeds United are among eight Premier League teams whose
deals with gambling firms will come to an end within the next three years after
a vote by clubs to ban betting companies as primary shirt sponsors.
A new report has revealed 18 of the division’s 20 teams
voted in favour of a voluntary ban, whilst two abstained. Clubs are understood
to have supported the move in order to avoid government legislation banning it
completely, according to The Times.
Leeds’ principal shirt sponsor is currently sports betting
company SBOTOP, who signed a ‘multi-year partnership’ with the club ahead of
the 2020/21 season in what was described at the time as ‘the largest commercial
deal in the club’s history.’
“To assist clubs with their transition away from shirt-front
gambling sponsorship, the collective agreement will begin at the end of the
2025/26 season,” a statement from the Premier League read on Thursday.
Gambling company shirt sponsorship tends to be a lucrative
earner for newly-promoted clubs with one Premier League side claiming the
voluntary ban will cost teams between ‘£5-10 million’ per season in revenue, as
reported by The Times.
At present, AFC Bournemouth, Brentford, Everton, Fulham,
Leeds United, Newcastle United, Southampton and West Ham United promote
gambling firms on the front of their shirts, whilst Wolverhampton Wanderers and
Aston Villa have partnered with betting companies displayed on shirt sleeves.
In addition, the Premier League said: “Premier League clubs
have today collectively agreed to withdraw gambling sponsorship from the front
of clubs’ matchday shirts, becoming the first sports league in the UK to take
such a measure voluntarily in order to reduce gambling advertising.
“The announcement follows an extensive consultation
involving the League, its clubs and the Department for Culture, Media and Sport
as part of the Government’s ongoing review of current gambling legislation.