Trust Response on Red Bull Partnership with Leeds United — Leeds United Supporters’ Trust 31/5/24
Words By The Board Leeds United have announced that Red Bull has taken a minority ownership stake in the club, as well as becoming our front-of-shirt sponsor. There was a mixed response from the fan base with some welcoming the financial investment, which of course is becoming more important to delivering on-field success, while others expressed their concerns strongly on what Red Bull’s future intentions could be, given their history with other sports clubs. We would be naïve as fans to assume there isn’t a larger, long-term plan for Red Bull’s initial foot in the door at Leeds United. The global energy drink brand owns RB Leipzig in Germany's Bundesliga, Austrian side Red Bull Salzburg, MLS side New York Red Bulls, as well as Red Bull Bragantino and RB Brasil in Brazil. In the past, they have made significant changes to club names, badges and kits, placing their brand front and centre, overshadowing and in some cases erasing the history of the clubs they have purchased. This ...