Leeds United reveal thinking behind season ticket increase but make offer for worst case scenario - YEP 6/3/23
Leeds United have raised the price of all general admission season tickets by 10 per cent for the 2023/24 season but offered fans a rebate in the case of relegation.
By Graham Smyth
The club say the decision was not one they took lightly
given the current cost of living crisis and a season of on-field struggle, but
insist the pricing maintains their position as one of the cheapest in the top
flight.
A club spokesperson said: “We appreciate that any increase
in the current economic climate is unwelcome, particularly when it coincides
with poor performance on the pitch. The decision has not been taken lightly but
we believe the new pricing is consistent with both our principle of running the
clubs finances responsibly and maintaining our commitment to affordable
football at Elland Road. Our prices will remain amongst the cheapest in the
Premier League. In 2022/23 we had the second cheapest season ticket in the
top-flight.”
The news represents the club’s second general admission
price increase in 12 seasons and Leeds say it will only go some way towards
offsetting a ‘significant increase’ in matchday operational costs.
What it means for fans holding the club’s cheapest adult
season ticket is a £2 rise from £20.21 per game. Under 16 season ticket holders
can expect to pay prices starting from £7.63 per game and Under 11s pricing
will start at £4.42 per game.
Seasonal hospitality guest pricing will also go up by 10 per
cent and the club will issue details on packages later today. Details of away
season tickets for the 2023/24 campaign will also be confirmed in due course.
Should the club experience their worst case scenario and
suffer relegation then supporters will be able to claim a rebate of the 10 per
cent increase, which will keep prices flat despite the additional four home
games a second tier season would bring.
Fans can renew season tickets from today and the window
closes on Friday April 7, after which date any unrenewed season tickets will be
made available to the 21,850 supporters on the waiting list.
Season tickets will once again be sold exclusively online
via SeatGeek, starting from 3pm today, and supporters will be able to spread
the payment across six instalments through Leeds United’s ticketing finance
provider, V12 Finance.