New shirt, new start

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Enterprise Insurance have extended their sponsorship agreement for a further two years and will continue to act as main sponsor until the end of the 2013/14 season.
Chief Executive Shaun Harvey said: "We are delighted... We have developed an excellent working relationship with Enterprise Insurance during the course of this season and have launched a number of Leeds United branded insurance products through the partnership, including the increasingly popular Leeds United Insurance Compare website. We look forward to developing our relationship further with Enterprise and helping them to promote their business to a worldwide audience."
Commenting on the extension of the sponsorship agreement, Enterprise Insurance Managing Director, Andrew Flowers, said "We are delighted to continue as the main sponsor for Leeds United. It's a terrific club and over the course of this season we have seen the real benefits of a marketing partnership with a globally recognised brand such as Leeds United. The Enterprise brand has been featured in 11 live games on television this season, generating significant exposure for our company not only in the UK but Internationally where we have growing business interests."

Three days later came the linked announcement of the new kit for the 2012/13 season, available from 5 May, launched with an Eminem-inspired video on YouTube, under the banner of "New Shirt, New Start", with manager Neil Warnock offering an inspiring rallying cry: "You've all seen the stadium, and you know what it's like to play for Leeds, it's an amazing place, isn't it? You've got to revel in the atmosphere. You know the fans are absolutely fantastic, aren't they? What can you say about them, they've been amazing. And if you're good enough, and if you've got enough under your shirt, and I mean by that have you got the desire, the passion, the commitment. Because as a manager I need to know who's in the trenches with me. Forget this season, give me your shirt. Who's ready to wear this?" It might have been hackneyed, but it was certainly stylish...
According to the club's official website: "We are proud to reveal the new Leeds United Macron home kit and showcase what the team will be wearing next season. The white shirt will be worn with white shorts and socks, all of which are on sale from Saturday 5 May...
"The shirt interprets the club colours in a unique style and has been designed by Macron, in conjunction with the club, in order to create a bespoke shirt that integrates a variety of different fabrics. The main body fabric is framed with a royal blue piping whilst the neck features a Korean style collar made of ribknit fabric with the year the club was founded, 1919, embroidered in the back neck along with the club's moto 'Pride of Yorkshire - Agmine in Uno'. Mesh inserts on the side flanks regulate the body temperature guaranteeing maximum breathability.
"The new Macron 2012/13 home shirt is available in adult sizes small to 5XL, priced at £40 and junior sizes small junior to XL junior priced at £36. Adult home shorts are available in sizes small to 3XL and are priced at £19 with Junior home shorts available in sizes small junior to XL junior priced at £16. Adult home socks are available in sizes 7-11 and are priced at £10 and Junior home socks are available in sizes 12-2 and 3-6 priced at £8."

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